6 Ways to Be a Success at Failure

By Nancy Friedman, Customer Service Keynote Speaker; President, Telephone Doctor Customer Service Training

Not sure who said it, but the old saying, “Nothing happens until someone sells something” stands true.

Being in sales is a privilege; an honor. Making a sale is my personal ‘drug’ of choice. It’s a high that keeps on giving. Sadly there are many folks out there who are negative and I don’t do too well with that mentality. Too hot, too cold, too short, too tall, too fat, too thin – the song goes on.

So without further adieu, here are 6 ways to be a success at failure.

* Avoid contacting existing customers. No matter how long ago they bought from you. Don’t even call or email them a nice note (hmmm, and certainly don’t send a hand written one; that would take too much time) telling them they’re still appreciated. After all, they already bought from you once; they probably don’t need anything else. It’s more fun to struggle and find new prospects, right? Who wants a pushover sale?

* Ignore your customer’s needs. Just tell them what you have – over and over again. If they’re interested they may buy. And by all means, don’t ask any questions. You’re not a detective. If you need to push and probe and get information call the CIA. If you talk long enough someone will buy something.

* Don’t come into the office early or stay late. You’re not working at 7 – 11, right? Let’s face it, you’re on the job 40 hours a week. That’s a big window of opportunity for someone to buy something. And for sure if you stay late or come in early it’ll cut into your personal relaxing time. OMG.

* Come into the office in a foul, bad mood. This way you can share your negative feelings with co-workers and bring them down too. Why should anyone else be content and satisfied when you have a problem? Share the negative. Enough of this happy attitude. And by all means, don’t let anyone try and cheer you up. Heavens, it might work.

* Don’t read anything about sales; you know it all. There couldn’t be anything new out there. Or even a reminder of something you forgot. Just ignore that. Do what you’re doing. Like the saying goes, “If you always do what you’ve always done; you’ll always get what you always got.” No need to make more money.

* Don’t ask for help. EVER. Someone may know something good or more than you and that could make you better. Watch out for that!

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Nancy Friedman, customer service keynote speaker, is president of Telephone Doctor Customer Service Training and a featured speaker at franchise, association, and corporate meetings around the world. A popular TV guest, she appeared on Oprah, The Today Show, CNN, FOX News, Good Morning America and CBS This Morning, as well as hundreds of other radio, television and print outlets around the world, including the Wall Street Journal, and USA Today. The author of 9 books on her chosen topics, Nancy helps corporate America improve their communications with their customers & co-workers. You can see her 9 books here. For more information, log on to Nancy Friedman's website www.nancyfriedman.com or call (314) 291-1012. Oh yeah you can email her at nancyf@telephonedoctor.com. Nancy is a recent recipient of the Lifetime Achievement Hall of Fame Award - St. Louis Small Business Monthly