T-L-C for Emails

T-L-C for Emails

Listen up. We did an audience survey at one of my recent speaking engagements. I wanted to know what really bugged folks about emails they received. Without hesitation, the top 3 were: * Poor spelling and grammar – Your, you’re; there, their, they’re; here, hear; to, too, two and the list goes on. And used by very supposedly, highly educated, smart folks. * Emails that are too long; too wordy. Emails that run several paragraphs that could be said in several sentences. * Subject lines that don’t match the body copy. There were others, but these three rose to the top. Then we talked about useless phrases used in emails. Ineffective words and phrases that could be left out. They’re not bad; simply useless and unnecessary (i.e., not needed). When these phrases are eliminated, the emails usually read better; sound stronger. Here we go: 1. “Just a note to let you know…” or “Just wanted to say…” or “I’m just checking back to see where we are on the order.” JUST is a weak, wimpy word. Not necessary. In fact, lame and useless. Eliminate the word JUST in your sentences. Read those sentences without the word “just” and see how

Read more