9 Ways to Gain the Competitive Edge

9 Ways to Gain the Competitive Edge

By Nancy Friedman, Customer Service Speaker; President, Telephone Doctor Customer Service Training   Tight economy! Reduced staff! Demanding customers! OLD NEWS: These days it’s extra challenging to satisfy and keep customers. It’s even more important than ever because customer loyalty is generally considered the primary engine today to retain sales levels and gain an advantage over the competition. It’s been this way for a long time; it’s getting more attention now. NEW NEWS: There are hundreds of ways to do better. Here are a few that we like. * Know your products and services . . . inside and out. Not being knowledgeable about your company and job is a big frustration to the customer. An uneducated employee is semi-useless to a customer. Job knowledge is key. If, for any reason, your company doesn’t offer job knowledge training, make it your own priority to find out as much as you can. Job knowledge is a key ingredient to serving customers. * Believe in your product and services 150%. We know of a salesperson who never had any formal sales training. However, based on their belief in the product, services and contagious enthusiasm, this person is a top seller. People LOVE to

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