The Customer Experience Starts Here

The Customer Experience Starts Here

By Nancy Friedman, Founder & President of Telephone Doctor Customer Service Training, and Keynote Customer Service Speaker   Every business has a phone and every phone has someone answering it – eventually, in answer to those who are going to say: “what about the automated attendant?” What company doesn’t want to deliver a better customer experience? Not sure anyone will disagree it starts with the first touch of a customer. No matter what channel of communication you use. It’s not rocket science, it’s plain old common sense. And it can start with any of the 6 touch points of customer service. NOT just a phone call. When you talk about the ‘experience’ you’re talking about everything. NOT ONLY ONE THING. You’re talking about EVERYTHING. Here are six touch points of communication and a few ways on how to get it right the first time. Email – There is an art to a great email and delivering a great experience in this channel. Spelling and correct grammar is a key component. Voice Mail – Have you ever called your own cell phone or office phone to hear what your customers hear on the message? It’s an eye-opening experience and normally needs

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