5 Unique Ways to Get Your Customers to Remember You

5 Unique Ways to Get Your Customers to Remember You

By Nancy Friedman, Founder and President of Telephone Doctor Customer Service Training; Keynote Customer Service Speaker If you’re in sales, it’s obvious we remember our customers. But how do we get them to remember us? Consider these: Number one – When you call a customer, don’t ask them how they are first thing; ask them if they have a moment to talk. It’s very considerate. Very few others do this. Be the one that DOES, to be remembered. Number two – When you do have a good phone conversation, send a short email acknowledging it as soon as you’re off the phone. And yes, keep it SHORT. That’s not the time to send a squeal to Gone With the Wind. Also, same process after a face-to-face meeting as well. Don’t wait too long to do this. Number three – After each order you get from a customer, send a handwritten thank you note. You will stand out. They will remember you. Number four – Make them laugh. I have never met anybody who didn’t enjoy laughing. You don’t need to tell a joke to make somebody feel good or laugh. When you hear the laughter, they will remember you. Number

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The Customer Experience Starts Here

The Customer Experience Starts Here

By Nancy Friedman, Founder & President of Telephone Doctor Customer Service Training, and Keynote Customer Service Speaker   Every business has a phone and every phone has someone answering it – eventually, in answer to those who are going to say: “what about the automated attendant?” What company doesn’t want to deliver a better customer experience? Not sure anyone will disagree it starts with the first touch of a customer. No matter what channel of communication you use. It’s not rocket science, it’s plain old common sense. And it can start with any of the 6 touch points of customer service. NOT just a phone call. When you talk about the ‘experience’ you’re talking about everything. NOT ONLY ONE THING. You’re talking about EVERYTHING. Here are six touch points of communication and a few ways on how to get it right the first time. Email – There is an art to a great email and delivering a great experience in this channel. Spelling and correct grammar is a key component. Voice Mail – Have you ever called your own cell phone or office phone to hear what your customers hear on the message? It’s an eye-opening experience and normally needs

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What’s Your Customer Service Grade Point Average?

What’s Your Customer Service Grade Point Average?

By Nancy Friedman, Founder & President Telephone Doctor Customer Service Training, Customer Service Speaker   How would you rate your businesses customer service? On an A to F scale? Do you train your employees or do you just wing-it when it comes to customer service? If employees fail at customer service and are not helpful and knowledgeable, OR are unpleasant, your business not only could lose customers and lose future sales, but you also risk the chance of getting virally slammed on social media. So, what can business owners and managers do to encourage excellent customer service? Here are five tips that will help up your game and provide customer service that will generate sales and repeat customers: *    Start some sort of training now! If you have even a small dose of customer service training in place, review it with your employees, often. And if you don’t have a customer service plan, consider bringing in training for your staff. No time to train? Reminders are helpful – “Thank you for your business,” “Thank you for calling” goes a long way, costs nothing, and leaves a positive lasting impression. *    Meet with your staff at the end of each day. Discuss what went wrong

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Are You a Double Checker?

Are You a Double Checker?

By Nancy Friedman, Founder & President of Telephone Doctor Customer Service Training; Keynote & Workshop Speaker at Meetings & Conferences on Customer Service, Communication Skills and Sales   One thing we all know is no one enjoys being rejected. You don’t, I don’t, the folks next door don’t. And certainly, our customers don’t. Negative starts to a sentence are usually poorly received. When something isn’t available, or not ready, or you don’t have it – whatever it is – the words, “Let me double check that for you” will save the day. Every time! Rather than blurting out a negative, start with a positive. Start with, “Let me double check that for you.” Either way, it’s a good habit to get into. Remember – REJECT GENTLY. It speaks VOLUMES. This minute thirty video blog says it best. Watch it, enjoy and please share.

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The Art of Giving Directions

The Art of Giving Directions

By Nancy Friedman, Keynote Speaker, Customer Service Expert; Founder and President, Telephone Doctor Customer Service Training, St. Louis, MO Yes, it’s an art. If you are a location where people call and ask, “Where are you located?” this is for you. I’ve had to call for directions both locally and out of town recently and the results are frankly disastrous. It’s amazing how some people do not know how to give effective directions. Let me help you: I called a retail location recently and asked, “Hi. Where are you located?” Simple enough. Right? Wrong! The sweet young lady who answered bellowed out, “Bob, where are we located?” Fortunately, BOB knew. But I’ve called many places as we travel the USA to ask that question and here are a few other answers: “Hi. I’m coming to the mall. Where are you guys located?” Answer: “Right under the escalator.” Me: “Super, thank you.” What she neglected to let me know is there were 4 escalators in the mall. It was a massive mall. Took me 20 minutes to find the right one. Agggg. Yes, I could have asked someone in the mall. I know that. But better if she had said, “There

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Sometimes Even Your Best Friends Won’t Tell You. . .

Sometimes Even Your Best Friends Won’t Tell You. . .

By Nancy Friedman, President, Telephone Doctor Customer Service Training; Keynote Customer Service Speaker Customers will walk and take their business elsewhere if they’re not treated properly on the phone or in person. But how does a business owner find out what the customer really likes or dislikes? Over the years, your customers have told Telephone Doctor what they won’t tell you. Here are TEN things they told us that bothers them. We wanted to share with you. All can be avoided. These are NOT all from one customer or one location. Many and varied, over time. Nobody greeted me when I walked into your store. No one said, “Hello,” no one asked if they could help me, and no one said goodbye when I walked out. Well, at least I wasn’t any trouble. Your sales staff looked tired. Yea, they did. Otherwise why wouldn’t they greet me with a big smile and some enthusiasm? It didn’t look like they even wanted me in the place. I bought a lot. I couldn’t believe no one said, “Thank you.” No one told me to “enjoy my purchase.” I did get a perfunctory, lukewarm, “Have a nice day.” Although it was said to

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Let’s Talk Voice Mail

Let’s Talk Voice Mail

By Nancy Friedman, Keynote Customer Service Expert; President, Telephone Doctor Customer Service Training   Our surveys are showing voice mail is now running far behind email to reach someone. However, since voice mail is still in use, let’s go over some of the basic guidelines of using voice mail. I often hear “no one returns my voice mails anymore” a lot. Could it be the way your message is left? There was a time, some of us might recall, where there was NO voice mail. No automated attendant. No, “I’m not at my desk right now.” Just good, old fashioned human beings talking with each other. Is there anyone reading this that disagrees, the first voice we hear, when we call a company sets the tone, starts the process, and is the voice that ‘welcome’s the caller’ to the company? I’ve not met anyone who disagrees with that. Then why on earth would we put a dull, monotone, robotic voice on voice mail? Between the automated attendant that greets the public and your own voicemail that says HELLO to the person dialing in direct, why not be GREAT? I’m going to focus on your own voice mail message today. We’ll

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OK? Well, no, okay is NOT okay. Don’t approve a negative.

OK? Well, no, okay is NOT okay. Don’t approve a negative.

By Nancy Friedman, Keynote Customer Service Expert; President, Telephone Doctor Customer Service Training St Louis MO., For a few seasons I was hooked on American Idol. If you’re not familiar with the program (and there are some who aren’t, including my husband!), please keep reading. I believe what we’re talking about here will make sense to you. On the show, when one of the judges ripped into the contestant with negative remarks on how poorly they’ve done and tells them they can’t even imagine how they got this far in the contest and beats them up pretty bad, the contestant usually just said, “OK.” OK? It’s OK I stink? They are approving a negative. What’s wrong with that picture? You and I know they are crying on the inside – mortified and hurt. If your boss told you that you weren’t going to be paid this week, would you say, “OK?” I doubt it! You’d most probably ask, “WHY?” or “What happened?” And, you’d be justified in asking. I’m amazed at the number of people who approve a negative. They say “OK” so quickly without any thought. In customer service when a customer is complaining or wants to cancel an

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Boothmanship Customer Service 101

Boothmanship Customer Service 101

By Nancy Friedman, Telephone Doctor; Keynote speaker; President, Telephone Doctor Customer Service Training Anyone who has ever worked a booth at a trade show knows it’s just that – “WORK.” Lots of work. And sometimes, no lunch. Often long hours and the long hours are sometimes not very busy. And believe it or not, not being very busy can make you more tired than when you are busy. Bottom-line, put all those items together and sometimes we forget our customer service manners while working a booth.  Booth customer service is an overlooked art. Here are Telephone Doctor’s top five tips on GREAT booth customer service: EYE CONTACT– This is a face-to-face situation. Eye contact is a must. Looking around the floor show, trying to see who else is around, isn’t good customer service to the person you’re interacting with. Lock eyes with your prospect and give them your complete and undivided attention. Don’t let your head turn on a spindle. FOCUS! EXTEND YOUR HAND – Way too many booth folks don’t do this. Think of it as an in-person store or office visit. Shake hands.Offer yours first. (HUG if you know them. And don’t forget, they have a badge, so use their

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Let’s Start the Year Off Right

Let’s Start the Year Off Right

By Nancy Friedman, Keynote Customer Service Speaker; President, Telephone Doctor Customer Service Training   5 Sayings to Sabotage Your Business There are many, many words and phrases that can and will sabotage your business. And, chances are, your staff is saying some of these now, without your even knowing it – on the phone and in person. You might have even said some of these yourself (ouch!). That’s the bad news. The good news is we’re able to bring to you the top five sabotaging phrases and then show you how to neutralize the effects. “I Have No Idea” This is normally used as an excuse more than anything else. It’s a sure thing that the employee has not been shown how to explain something to the customer (i.e., no product training). This phrase is used as something to say when the employee doesn’t know what to say. When the customer hears “I have no idea” they immediately respond (usually silently) with, “You gotta be kidding me?” There normally is a certain blank stare accompanying this statement. Sad. Instead, try “That’s a great question, let me check and find out.” “It’s Not My Department” Well, then whose is it? Let’s

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6 Cardinal Rules of Customer Service

6 Cardinal Rules of Customer Service

By Nancy Friedman, Customer Service Keynote Speaker, President, Telephone Doctor Customer Service Training FACT: The best weapon for a successful business is customer service. It’s all so simple. We will pay more for better service. So whether you’re a small business owner or Hewlett Packard, read on. Here are our Telephone Doctor’s Six Cardinal Rules of Customer Service. Adapting any one these steps will make your day, and more importantly, make the customer’s day, a better experience for you and your company. Cardinal Rule # 1 – People Before Paperwork When someone walks into your place of business or calls you while you’re working on something else, drop everything. Remember, paper can wait, people should not. We’ve all been abused when we go shopping and been ignored only because the employee is doing something else. Remember: People before paperwork. Cardinal Rule # 2 – Rushing Threatens Customers Sure, you may understand something real quick, but rushing the customer along will only lead to them feeling intimidated and you won’t see them coming back to you. Take it easy. Remember, speed is not success! Trying to be “done” with a customer as quickly as possible is seen as being rude and uncaring. Take your time with

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A Little Quiz for You

A Little Quiz for You

By Nancy Friedman, Keynote Speaker; Customer Service Expert; President, Telephone Doctor Customer Service Training   Read the three scenarios below and ask yourself, “Which type am I? And who do I have on my team?” #1.    The customer says (either on the phone or in person): “Tell you what, I’ve decided not to take the Blue Widget.”          Answer from a PASSIVE person: “OK, thanks. Have a nice day.” Customer feels nothing. Usually disappointed.   #2.    The customer says (either on the phone or in person): “Tell you what, I’ve decided not to take the Blue Widget.”          Answer from an AVERAGE person: “You sure?” Customer feels slighted. Probably could have used a little help.   #3.    The customer says (either on the phone or in person): “Tell you what, I’ve decided not to take the Blue Widget.”           Answer from a PROACTIVE person: “Wow! Sorry to hear that. Are you aware there’s a Widget maker that goes with it at a discounted price? You’ll have several uses for it. Why not try it? You’ll love it.” Customer feels great. Didn’t realize there was an accessory to go with it and buys the Widget and the Widget maker.   See the difference? Now, which one are

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Business Friendly Customer Service

Business Friendly Customer Service

By Nancy Friedman, Keynote Customer Service Expert on Sales and Communications; President, Telephone Doctor Customer Service Training   When you take the “friendly” out of Business Friendly, the only thing you have left is business – business as usual. And we all know that’s just not good enough. You may be asking yourself, “What exactly is Business Friendly customer service?” We define it as the middle ground between being too cold, impersonal and uncaring, and the other extreme of being too familiar. I’m sure we’ve all experienced both. Here are five points to help you deliver Business Friendly customer service. Every Call is Unique – Don’t Become Desensitized: The customer interaction you perform at the end of the day needs to be as upbeat and helpful as you were with the first one of the day. What happens is often times we get the same questions over and over and it’s easy to become desensitized. We need to remember that to the customer, his question is new to him. And it’s the first time for him; no matter what time of day it is. Solve the Problem – Don’t Argue: You know the old saying “the customer is always right.” Well, the reality is “the

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Will Your Customer Service Pass or Fail This Holiday? 5 Tips to Help.

Will Your Customer Service Pass or Fail This Holiday? 5 Tips to Help.

By Nancy Friedman, Customer Service Expert and Keynote Speaker; President of Telephone Doctor Customer Service Training   The holidays are fast approaching. Few times are more important for your customer service. The holidays cannot only make your financial year a huge success, but it’s also a prime opportunity to gain new customers who will return year-round. However, if employees fail at customer service and are not helpful, knowledgeable, or are unpleasant, you not only lose customers and lose future sales, but you also risk the chance of getting slammed on social media. So what can owners and managers do to encourage excellent customer service during and beyond the holiday season? Here are five tips that will help up your game and provide customer service that will generate holiday sales and repeat customers in the new year. STARTERS: * Do some sort of training now, before the holiday shoppers arrive. If you have some customer service training in place, review it with your employees and those seasonal workers you are hiring for the holidays. If you don’t have a customer service plan in place, hire an experienced expert to spend a day training your staff. And if you have no time to

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Improving Listening Skills

Improving Listening Skills

By Nancy Friedman, Keynote Speaker, Customer Service and Communication Expert; President, Telephone Doctor Customer Service Training   Listen: Pretend you’re a real estate agent showing a 5-million-dollar home to a nationally known sports star. This sports star and his beautiful actress wife really like the house. If the sale is made, the commission will allow you to buy a new luxury car and pay off a lot of bills. As the sale is about to be closed, the athlete’s cell phone rings and his smile turns to a frown. He has just been traded and will be leaving town. He relays the message to his wife who breaks down and cries. Question: How old is the real estate person? Give up? It’s not a trick. You might want to re-read the scenario. It says pretend you are a real estate salesperson. So how old are you? You might think listening is easy. After all, doesn’t everybody listen? Well, guess what? They don’t! Listening is not the same as hearing. Think about a commercial for a product you have no interest in; it’s easy to tune that information out, isn’t it? Hearing is one thing, but listening and mentally absorbing the thoughts is

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A Great Hiring Tip You Need & May Not Be Using

A Great Hiring Tip You Need & May Not Be Using

By Nancy Friedman, Customer Service Expert; Keynote Speaker; President, Telephone Doctor Customer Service Training I usually start with “This is a true story.” However, since all my stories are ‘true,’ someone told me I don’t need to say that. It’s a waste of your time and mine. So, listen up. Whether you’re hiring for someone who will be handling phone calls or a face-to-face situation, this is one tip I believe is missing from all the questions an applicant is asked in the hiring process. Years ago, I had the pleasure of bringing our Telephone Doctor customer service training programs onsite to one of the largest communication companies in the world. From Texas to Minneapolis; from New York to L.A.; we delivered over 20 programs to the call centers across the country. I still hear from some of the CSR’s. One of the concerns Managers had, and why I was helping and consulting, was the way the calls were being handled. They had complaints of no sympathy, empathy, sounding bored, tone of voice, not answering questions sufficiently, and several other comments/complaints from customers. Managers would eventually handle the calls; however, it shouldn’t have happened at all. They had me listen to

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Five Sayings to Sabotage Your Business

Five Sayings to Sabotage Your Business

By Nancy Friedman, Keynote Customer Service Speaker; President, Telephone Doctor Customer Service Training   There are many, many words and phrases that can, and will, sabotage your business. And, chances are, your staff is saying some of these now, without your even knowing it – on the phone and in person. And worse yet, you’ve probably even said some of these yourself (ouch!). That’s the bad news. The good news is we’re able to bring you the top five sabotaging phrases and then show you how to neutralize the effects. So, get ready. You and your staff are about to be in a much better position to handle the Five Sayings to Sabotage Your Business today: I Have No Idea This is normally used as an excuse more than anything else. It’s a sure thing that the employee has not been shown how to explain something to the customer (i.e., no product training). This phrase is used as something to say when the employee doesn’t know what to say. When the customer hears “I have no idea” they immediately respond (usually silently) with, “You gotta be kidding me?” There normally is a certain blank stare accompanying this statement. Sad. Instead,

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What We Have Here; Is the Failure to Communicate.

What We Have Here; Is the Failure to Communicate.

By Nancy Friedman, Customer Service Expert; President, Telephone Doctor Customer Service Training Communications: Define the word Noun 1. The imparting or exchanging of information or news. “Direct communication between the two countries will produce greater understanding.” Synonyms: transmission, conveyance, divulgence, disclosure A letter or message containing information or news. plural noun: communications synonyms: Message, statement, announcement, report, dispatch, communiqué, letter, bulletin, correspondence “an official communication” 2. Means of connection between people or places, in particular. The means of sending or receiving information, such as telephone lines or computers. plural noun: communications Hmmmmm. Notice anything missing? mis·com·mu·ni·ca·tion ˌmiskəˌmyo͞onəˈkāSHən/ noun plural noun: miscommunications 3. Failure to communicate adequately. Communication. Failure to communicate adequately. Many of us may recall the famous line in the Paul Neuman / George Kennedy Movie; “What we’ve got here is failure to communicate.” (CoolHand Luke if you haven’t seen it.) https://www.imdb.com/title/tt0061512/mediaviewer/rm956369152 You can repeat something over and over and if the person still doesn’t get it; it’s pretty obvious then it’s time to re-phrase it for clearer communications. I hear about failure to communicate, a lot, within companies. And even sometimes, within our own company. If I were to have written the definition of “communications” I might have

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Why There Are Customer Service Issues

Why There Are Customer Service Issues

By Nancy Friedman, Customer Service Expert; Keynote Speaker; President, Telephone Doctor Customer Service Training   Worth the read. A while back my insurance agent called me to come show his small office how to be better in customer service. Seems as though they were losing business, getting complaints and not doing as well as he felt they should. Even I had had a spotty experience with them and I told him so. So, when he finally called and asked me to come over, I did. I don’t think he had 15 on staff and of all ages. I presented a short, easy version of a NANCY program to get the ball rolling. Sharing things with them that were common sense. Say please, thank you, you’re welcome. Put that smile in your voice. Don’t argue with the customers. Don’t tell the customer you don’t know. Don’t ‘sigh’ when they ask you a question just because you have heard it before. Don’t tell the customer “we can’t do that.” And a few other important tips. The president of the insurance agency was impressed and called me over before I left. “Thank you,” he said gratefully, “we really learned some new things.” I

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9 Ways to Gain the Competitive Edge

9 Ways to Gain the Competitive Edge

By Nancy Friedman, Customer Service Speaker; President, Telephone Doctor Customer Service Training   Tight economy! Reduced staff! Demanding customers! OLD NEWS: These days it’s extra challenging to satisfy and keep customers. It’s even more important than ever because customer loyalty is generally considered the primary engine today to retain sales levels and gain an advantage over the competition. It’s been this way for a long time; it’s getting more attention now. NEW NEWS: There are hundreds of ways to do better. Here are a few that we like. * Know your products and services . . . inside and out. Not being knowledgeable about your company and job is a big frustration to the customer. An uneducated employee is semi-useless to a customer. Job knowledge is key. If, for any reason, your company doesn’t offer job knowledge training, make it your own priority to find out as much as you can. Job knowledge is a key ingredient to serving customers. * Believe in your product and services 150%. We know of a salesperson who never had any formal sales training. However, based on their belief in the product, services and contagious enthusiasm, this person is a top seller. People LOVE to

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